When it comes to digital marketing, two pivotal elements are crucial in driving visibility and engagement: Search Engine Optimisation (SEO) and content marketing. However, a surprising amount of business owners only take on one, and if they do action both, these initiatives are often done as separate marketing efforts. In truth, SEO and content marketing […]
In the dynamic world of digital marketing, success stories often revolve around dramatic turnarounds and innovative strategies. Today, we share a tale of transformation, of SEO magic, featuring a not-for-profit organisation that revolutionised its online presence, transcending the limitations of a sluggish website to become a beacon in its sector. The Initial Challenge Our journey
How a Medical Client Went From 500 to 15,000 Website Visitors a Month! Read More »
At the heart of successful digital marketing, the SEO foundation serves as a cornerstone for businesses striving to amplify their online visibility and generate organic traffic. However, amid the rush to achieve higher rankings and greater visibility, a common mistake often occurs – putting the cart before the horse. In simpler terms, many businesses dive
Flipping the Script: The SEO Foundation Mistake You’re Likely Committing Read More »
When it comes to SEO, many companies are fishing without a hook. There’s a crucial element missing from their SEO strategy that agencies, always in a hurry to close their retainer contracts, “forget” to tell them. Agencies often give a great deal of focus on technical elements such as site architecture, load speed, and mobile
Putting the Cart Before the Horse: The SEO Mistake You’re Probably Making Read More »
Australian small and medium businesses spend between $1,000 – $10,000 /month on SEO. Many of them see improvement in rankings and website traffic over a 6-12 month period. While that sounds excellent, is this a meaningful result for the business?
SEO vs Content Marketing – What’s Best for Your Business? Read More »
The best businesses are constantly nurturing their leads, enriching them with value adding content. As the expert in your space, you’ve been doing this for sometime but have now run out of ideas. You’ve seen the compounding results of content marketing and your drive is strong to generate new topic ideas. You have an inner
Ideation: How To Be Inspired by Your Competitors Read More »
Here is the bitter truth: when you first launch your website, you are certainly NOT going to appear on page 1. Submitting your sitemap and indexing with Google will send their bots crawling, but in Google’s eyes, they have no idea if searching users will find your website relevant. Relevance is important to Google because
As a business owner, you understand that your customers go on a journey…
