In the dynamic world of digital marketing, success stories often revolve around dramatic turnarounds and innovative strategies. Today, we share a tale of transformation, of SEO magic, featuring a not-for-profit organisation that revolutionised its online presence, transcending the limitations of a sluggish website to become a beacon in its sector. The Initial Challenge Our journey
At the heart of successful digital marketing, the SEO foundation serves as a cornerstone for businesses striving to amplify their online visibility and generate organic traffic. However, amid the rush to achieve higher rankings and greater visibility, a common mistake often occurs – putting the cart before the horse. In simpler terms, many businesses dive
When it comes to SEO, many companies are fishing without a hook. There’s a crucial element missing from their SEO strategy that agencies, always in a hurry to close their retainer contracts, “forget” to tell them. Agencies often give a great deal of focus on technical elements such as site architecture, load speed, and mobile
Australian small and medium businesses spend between $1,000 – $10,000 /month on SEO. Many of them see improvement in rankings and website traffic over a 6-12 month period. While that sounds excellent, is this a meaningful result for the business?
The best businesses are constantly nurturing their leads, enriching them with value adding content. As the expert in your space, you’ve been doing this for sometime but have now run out of ideas. You’ve seen the compounding results of content marketing and your drive is strong to generate new topic ideas. You have an inner
Here is the bitter truth: when you first launch your website, you are certainly NOT going to appear on page 1. Submitting your sitemap and indexing with Google will send their bots crawling, but in Google’s eyes, they have no idea if searching users will find your website relevant. Relevance is important to Google because