People are looking for you. They just don’t know it yet.
Pay Per Click advertising lifts your website above your competitors’ sites on search engines and social platforms. This means that potential clients see you first when they’re searching for the services you offer, so they find you exactly where and when they need to. We make sure of it.
Cost-effective
You only pay when a user clicks on your ad, and with robust analytics tools, you can track campaign performance in real-time and use real data to optimise your ads for even better results and ROI.
Immediate
PPC ads go live the moment they’re published, giving you immediate visibility and traffic to your website or landing pages. This makes PPC the go-to if you want to generate leads, increase sales, and promote new products or services quickly.
Precise
With sophisticated targeting, you can utilise keywords, demographics, interests, behaviours, location, and even devices used to ensure your ads are shown to the audiences who are most likely to engage and convert.
The fastest way to turn heads (online anyway).
A good PPC ad fosters connection — without that, it’s pretty tricky to get noticed. We do that by crafting strategic campaigns that draw the eye and communicate a compelling message to drive the desired action. Whether you’re chasing clicks, conversions, or other KPIs, here are some key elements that make our PPC campaigns so powerful.
Clear
Ad copy is clear, concise, and persuasive with an attention-grabbing headline. Copy also includes a compelling CTA that encourages users to take the next step.
Clever
We do our research to ensure ads are highly relevant to the keywords, search queries, landing page, or audience targeting parameters they’re associated with.
Compelling
Ads emphasise the value and advantages your product or service offers (rather than simply listing obvious attributes or tech specs) to create that “I need it!” feeling.
Competitive
We find the right angle and use it to differentiate you from competitors, highlighting what sets you apart and why your offering is superior.
We’re responsible for the click-frenzies behind these brands.
11 Nov 2023 | Manesh Nesaratnam
How a Medical Client Went From 500 to 15,000 Website Visitors a Month!
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Marketing Campaign Yields 11x ROI in 2 Weeks, Sparks Vuvuzela Onslaught
Yes, we have been the cause of a vuvuzela attack.We’ll get to that.But first – let’s talk ROI.G. . .
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8 Aug 2022 | Manesh Nesaratnam
Off-the-charts ROI | The Power of a SINGLE Story
A very ambitious but focused brief…4 years ago a height safety client (let’s call them Heaven for ease). . .
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Stop wasting money by “winging it”
Even the best tactics, when disjointed from each other, will fail. Let’s streamline your brand and marketing activities!
Our PPC Process
1
Audit & Strategy
We conduct a website audit, competitor analysis and keyword research. We then present both optimisation, keyword and content recommendations.
2
Technical Optimisations
We conduct a website audit, competitor analysis and keyword research. We then present both optimisation, keyword and content recommendations.
3
Content Optimisations
We ensure content readability, optimise meta descriptions and headings, reformat images and make other content improvements.
4
Publish & Track
After publishing, we track every campaign’s performance and advise optimise accordingly.
Your website is the make or break.
Even the most incredible PPC campaign can fall flat if it’s driving traffic to a less-than-ideal website. Messy navigation, unclear copy, and poor design will have users spamming the “back” button — and they only just found you!
While band aid fixes can help, it’s more effective to build an optimised website experience from the ground up. Talk to us about how PPC and website development go hand-in-hand.
Have you thought about SEO?
While PPC offers fast results, its expenses far exceed organic search drivers, like SEO. On the other hand, SEO is a slow-burn, with results taking a minimum of three to six months to show — but it’s extremely affordable. It’s not that one is “better” than the other, but the most effective marketing strategies involve a combination of both approaches. So, have you thought about SEO?
