Informational content & being “the authority” doesn’t build trust
Many brands try to compete by establishing their “authority” using informational articles and posts. But 1) your customers already assume you are the authority, and 2) your competitors are sharing exactly the same information. Customers want to feel safe and be assured of their desired outcome.
Client Stories
Case studies are a great way to help your leads see themselves working with you to unlock the outcomes they desire.
Channel Consistency
When what your brand says on its different social channels and your website lines up, that signals trust.
Message Repetition
When your purpose, values and personality are consistently expressed in your content, it evokes trust.
What’s in a content marketing campaign?
A well-rounded marketing campaign gives focus and momentum to your marketing initiatives. Here are the components that make up a content marketing campaign.
Articles
A well-rounded marketing campaign gives focus and momentum to your marketing initiatives. Here are the components that make up a content marketing campaign.
Stories
Client stories or case studies help the reader appreciate how you can unlock their desired outcomes. Stories build trust and make your brand memorable.
Social Posts
Social posts are snack-sized articles and stories that repeat your brand and marketing messages. It nurtures your audience and keeps you front of mind.
Emails
Email marketing as a tactic delivers the best ROI. Reaching your community in their inboxes is a great way to nurture, delight and drive purchases.
Webinars
Webinars are a great way to build rapport and brand equity.
Videos
Video is a great way to simplify complex ideas and creates an opportunity for new audiences to get to know your brand.
Stop wasting money by “winging it”
Even the best tactics, when disjointed from each other, will fail. Let’s streamline your brand and marketing activities!
Our content marketing process
1
“Download” Interview
You’re the expert. We take your lead on the subject and record your perspective in your voice.
2
Content Creation
We create the piece of content you require, doing our best to get it right the first time.
3
Co-Editing
We get all the decision makers and stakeholders in the room to review and finalise the content together.
4
Publish & Track ROI
After publishing, we track every campaigns performance and advise your sales team on follow-up actions.
HubSpot Integration
Beyond releasing campaigns into the wild, it is important to track the results and look for actionable data. To this end, it is important that your brand assets and marketing platforms are all well connected. We can help with exactly that.