At a glance, a brand strategy (also known as a “brand & marketing strategy”) is an internal strategic document that outlines how a business intends to position and promote itself in the market. Through a range of fundamental components, this go-to roadmap guides and informs brand development, communication, and engagement, ensuring consistency, clarity, and connection […]
When it comes to growing your business, there’s no quick solution. We wish there was a secret overnight formula (if we had it, we’d be rich), but growing your business — and doing so effectively — takes time and a lot of strategic work. That “strategic work” has multiple moving parts, many of which are
The Power of a Brand Strategy in Fueling Company Growth Read More »
If you’re unsure why you are doing a brand and marketing strategy, we’ve written an article here that may be helpful. Whatever the reason behind your brand refresh, it’s good to remember that a re-brand or a refresh is easy to get wrong. We’ve seen brands get stuck on this for more than a year
The Essential Guide on Everything You Need in a Brand Strategy Read More »
To refresh or not to refresh, that is the question. Well no actually. Considering that your company and brand is ever evolving, WHEN to refresh is the more pertinent question. Just like you don’t go shopping every week, you don’t need to be constantly updating your logo and your brand assets. Refreshing your brand is
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In the competitive landscape of professional services, whether it’s financial services, engineering consultancies, or HR services, effective branding and marketing are essential for growth and sustainability. But how much should you invest annually? There is no silver bullet answer that applies to all professional services companies. It depends on factors such as your business size,
Marketing Budgets for Professional Services Companies Read More »
You instinctively know that a financial services company *probably shouldn’t be running Google shopping ads like Nike is. And you don’t need a marketing guru to tell you that it *may not be appropriate for a family lawyer to be doing TikTok videos – tempting as that may be for some of us. Professional services
Do you know what Polly wants? Of course you do. How did you know? You guessed it – repetition! Cracking the code of effective marketing isn’t about shouting your message from the rooftops and hoping it sticks. It’s more like telling a joke: timing, delivery, and yes – repetition – are everything. Not the annoying
Message Repetition in Marketing: Mastering the Echo Read More »
Buying a new business is a terrifying thing to do. You’re outlaying a large (but limited) amount of capital. And the risk of failure is real. Towards the end of last year, one of our clients (let’s call him Joe) purchased a dormant veterinary clinic in one of the Eastern Suburbs of Melbourne. The vet
Personality myopia limits the potential of a content asset. When you speak only from the standpoint of the business owner, your content only appeals to people like him / her. This is a significant limiting factor for a business\’ growth.
The Platinum Rule of Content Marketing in Action Read More »
Treat others as you want to be treated? Not at all – please arrest this thought!! We\’ve all learned the golden rule and many of us strive to live it. But the truth is – we\’re not all wired the same! Person A and Person B may not WANT to be treated in the same way. Some people welcome criticism and others don\’t. Some want to talk it out and work through while others need space and time to reflect.
