Digital Marketing

Indoor Photography Studio Set

Beyond One and Done: The Power of Batch Video Production

In the grand pantheon of business strategy, the ‘one video fits all’ approach ranks right up there with the ‘let’s hope for the best’ plan. It’s about as effective as a chocolate teapot. Let’s face it, if your marketing strategy was a movie, would you want it to be a one-genre wonder or a dynamic blockbuster with a range of scenes that keep audiences on the edge of their seats?

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Lift Podcast Michaela Jones Date With Destiny

What I’ve Learned from LinkedIn Censoring Me

You know me. My mission is to connect, discover and inspire people. It’s why I’m a storyteller, why I became a filmmaker. It’s why I help brands with [what they call] “marketing.” It’s also why I started my podcast LIFT. LIFT is about uncovering inspiring stories and business/life lessons from beautiful human beings. I’m early

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Man Standing On Glass Platform

Off-the-charts ROI | The Power of a SINGLE Story

A very ambitious but focused brief… 4 years ago a height safety client (let’s call them Heaven for ease) came to us with a very specific request. Heaven had an existing relationship with a shopping centre chain (let’s call them Retail Mania for ease) that had multiple large facilities across the whole of Australia. My

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Rivals Max Gawn Tim English

Ideation: How To Be Inspired by Your Competitors

The best businesses are constantly nurturing their leads, enriching them with value adding content. As the expert in your space, you’ve been doing this for sometime but have now run out of ideas. You’ve seen the compounding results of content marketing and your drive is strong to generate new topic ideas. You have an inner

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Google Search Console Macbook Air

4 Tips on Playing the Long SEO Game

Here is the bitter truth: when you first launch your website, you are certainly NOT going to appear on page 1. Submitting your sitemap and indexing with Google will send their bots crawling, but in Google’s eyes, they have no idea if searching users will find your website relevant. Relevance is important to Google because

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