Do you know what Polly wants? Of course you do. How did you know? You guessed it – repetition! Cracking the code of effective marketing isn’t about shouting your message from the rooftops and hoping it sticks. It’s more like telling a joke: timing, delivery, and yes – repetition – are everything. Not the annoying
In the grand pantheon of business strategy, the ‘one video fits all’ approach ranks right up there with the ‘let’s hope for the best’ plan. It’s about as effective as a chocolate teapot. Let’s face it, if your marketing strategy was a movie, would you want it to be a one-genre wonder or a dynamic blockbuster with a range of scenes that keep audiences on the edge of their seats?
You know me. My mission is to connect, discover and inspire people. It’s why I’m a storyteller, why I became a filmmaker. It’s why I help brands with [what they call] “marketing.” It’s also why I started my podcast LIFT. LIFT is about uncovering inspiring stories and business/life lessons from beautiful human beings. I’m early
Everybody is talking about it. It’s easy to think that this AI tool is the silver bullet, the game changer. The problem is that sustainable content creation is tough. And secretly we all desperately want to be saved. 🙂 But is ChatGPT our content creating saviour? Is it going to enable us to spread our digital marketing wings with confidence and see some success? Pop a panadol and read on.
Yes, we have been the cause of a vuvuzela attack. We’ll get to that. But first – let’s talk ROI. Good marketing companies talk ROI with their clients. It’s essential – especially for small businesses. You want to know that what your company is spending is going to give you returns of far greater value
A very ambitious but focused brief… 4 years ago a height safety client (let’s call them Heaven for ease) came to us with a very specific request. Heaven had an existing relationship with a shopping centre chain (let’s call them Retail Mania for ease) that had multiple large facilities across the whole of Australia. My
Buying a new business is a terrifying thing to do. You’re outlaying a large (but limited) amount of capital. And the risk of failure is real. Towards the end of last year, one of our clients (let’s call him Joe) purchased a dormant veterinary clinic in one of the Eastern Suburbs of Melbourne. The vet
Personality myopia limits the potential of a content asset. When you speak only from the standpoint of the business owner, your content only appeals to people like him / her. This is a significant limiting factor for a business\’ growth.
Treat others as you want to be treated? Not at all – please arrest this thought!! We\’ve all learned the golden rule and many of us strive to live it. But the truth is – we\’re not all wired the same! Person A and Person B may not WANT to be treated in the same way. Some people welcome criticism and others don\’t. Some want to talk it out and work through while others need space and time to reflect.
Australian small and medium businesses spend between $1,000 – $10,000 /month on SEO. Many of them see improvement in rankings and website traffic over a 6-12 month period. While that sounds excellent, is this a meaningful result for the business?
