The best business owners know that if you fail to plan, you plan to fail. They are strategic. They don\’t blindly and randomly post on social media when inspiration strikes. The best business owners always have a plan.
How to Create An Actionable Strategic Marketing Plan Read More »
The best businesses are constantly nurturing their leads, enriching them with value adding content. As the expert in your space, you’ve been doing this for sometime but have now run out of ideas. You’ve seen the compounding results of content marketing and your drive is strong to generate new topic ideas. You have an inner
Ideation: How To Be Inspired by Your Competitors Read More »
Here is the hard truth: Charisma in real life does NOT translate to YouTube. When the camera’s red record light comes on, I’ve seen confident, eloquent business owners suddenly shrink, shrivel and turn very awkward. Performing to the camera is by definition unnatural. It lacks the “encouragement” that comes from an organic feedback loop that
Here is the bitter truth: when you first launch your website, you are certainly NOT going to appear on page 1. Submitting your sitemap and indexing with Google will send their bots crawling, but in Google’s eyes, they have no idea if searching users will find your website relevant. Relevance is important to Google because
As a business owner, you understand that your customers go on a journey…
