In the grand pantheon of business strategy, the ‘one video fits all’ approach ranks right up there with the ‘let’s hope for the best’ plan. It’s about as effective as a chocolate teapot. Let’s face it, if your marketing strategy was a movie, would you want it to be a one-genre wonder or a dynamic blockbuster with a range of scenes that keep audiences on the edge of their seats?
Just like a well-balanced diet (you know, the one you swear you’ll start next Monday), your brand’s content strategy needs variety. So, let’s ditch the single video mindset, and embrace the power of the multiplex. Buckle up, buttercup!
The genius of batch video production
Let’s consider this scenario – you’ve gone through the pain of arranging a shoot. The lights are set up, the camera is rolling, the actors are in their places, and everyone is focused. You wrap up, and voila! You have one shiny video. Just one! That’s like cooking a lavish meal and then doing the dishes just to cook again! Doesn’t sound efficient, does it?
Batch video production is like meal prepping for your content strategy. You cook once and eat multiple times. It’s economical, it’s efficient, and it’s smart.
Shooting multiple videos at once means you only need to set up (and pack up) your equipment once. Your team is already on a roll, their creative juices are flowing, and everyone is in the zone. Why stop at one video when you could have two, three, or even ten?
The best part? You’ll have a stockpile of videos ready to be released regularly, giving your audience something to look forward to and keeping your brand fresh in their minds. So, it’s time to say goodbye to the one-and-done approach and hello to the smorgasbord of content that is batch video production.
The numbers don’t lie!
Now, let’s put on our nerdy glasses and crunch some numbers, shall we? (Don’t worry, we promise it won’t be as dry as your high school algebra class). You see, the world of video marketing isn’t just full of bright lights and Oscar-worthy performances. It’s also brimming with juicy stats that are sure to make any business owner’s eyes sparkle with dollar signs.
For starters, consider this: Visitors are like moths to the video flame, spending a whopping 2.6x more time on web pages that feature videos. That’s like choosing to watch the extended director’s cut of your favorite movie instead of the regular version. Why? Because it’s just that darn captivating!
But wait, there’s more. Marketers who have embraced the magic of video have seen their revenue grow 49% faster than their video-shunning counterparts. That’s the equivalent of turbocharging your snail-paced old car and transforming it into a sleek, speedy racecar. Whoosh!
And hold onto your director’s hats, folks, because it gets even better. Video marketers don’t just attract more leads; they attract 66% more qualified leads per year. That’s like fishing with a magnet instead of a hook. You’re not just catching more fish; you’re catching the shiny, valuable ones.
So, what does this all mean? Simple. Batch video production isn’t just a clever strategy; it’s a business-transforming, lead-attracting, revenue-accelerating powerhouse. It’s about making the most of your resources, reaching your audience in the most effective way, and ultimately, driving your business to new heights of success.
So, forget ‘one and done’. Embrace the power of ‘shoot once, use many’. After all, if video is the golden goose of marketing, then batch video production is the farmer who ends up with a pile of golden eggs. So, ready to get cracking? Here are 6 types of videos that will transform your business into the talk of Tinseltown.
1. Brand Story / Why Video
Imagine this. You’re sitting around a campfire under the starlit sky, the crackling flames casting dancing shadows around you. You lean forward, captivated, as the storyteller begins their tale. You’re not just listening to a story; you’re experiencing it. You’re invested. And that, my friends, is the magic of storytelling – a magic that can be harnessed through brand story videos.
Brand story videos, also known as ‘Why’ videos, are your opportunity to invite your customers to sit around that metaphorical campfire and share your journey. It’s your chance to draw them in with the ‘why’ behind your business – why you do what you do, what you believe in, and what sets you apart from the sea of sameness in the market.
These videos are more than just a chronological narration of your company’s history. They delve into the passion, the purpose, and the people behind your brand. They could highlight the AHA moment that led to the birth of your company, the obstacles you overcame, or the unique philosophy that guides your business. It’s about your mission, your values, and your vision.
Two examples of brand story / why videos from our partner collaborators at Interactive Films and Fifth Castle Media.
Why are brand story videos so powerful? Simple. They humanise your brand. They build an emotional connection with your audience. In a world where businesses are often seen as faceless entities, brand story videos pull back the curtain and reveal the heart and soul of your company.
And, let’s not forget, everyone loves a good story. A well-told brand story video can make your customers feel a part of your journey, turning them from mere spectators to invested participants. They’re not just buying your product or service; they’re buying into your story.
Now, you might be thinking, “But my business story isn’t that exciting.” Remember, every story, no matter how ordinary it may seem, has the potential to captivate if told right. So, step up to that campfire, take a deep breath, and let your brand story video do the talking. Who knows, it could be the blockbuster your business needs.
2. Product Videos
These videos are like mini-infomercials, but without the cheesy sales pitch. They highlight the benefits of your product, not just the specifications. They showcase the ‘after’ of the ‘before and after’ scenario. They answer the customer’s most important question: “What’s in it for me?”
Remember, customers don’t just buy products; they buy better versions of themselves. So, let your product demo videos show them that version. Let it show them the magical transformation that happens when they use your product.
So, roll out the red carpet, cue the lights, and let your product take center stage with a demo video. And who knows? Your product might just get a standing ovation in the form of skyrocketing sales.
3. FAQ Videos
Picture this: It’s late at night, and your customer is trying to figure out how to use your product. They’ve scoured your website, but they can’t find the information they need. They could contact your customer service, but they’d have to wait until morning. They’re stuck, frustrated, and they’re considering returning the product. Ouch.
Now, imagine if they could simply click on a video and get all their questions answered instantly. No scouring, no waiting, and definitely no returning. That’s the power of FAQ videos.
FAQ (Frequently Asked Questions) videos are like that knowledgeable friend who always has the answers. They’re there to help your customers when they hit a roadblock, offering easy-to-understand solutions to common problems. They’re like having a customer service rep available 24/7, but without the salary.
But FAQ videos aren’t just about solving problems – they’re about preventing them. By anticipating and addressing your customers’ questions before they even ask them, you’re reducing their frustration and increasing their satisfaction. You’re telling them, “We understand you, we’ve got you covered, and we’re here to help.”
These videos can cover everything from how to use your product, to shipping information, to troubleshooting common issues. And the best part? They’re not just for your customers. They’re also for your team. By having a library of FAQ videos, you’re freeing up your customer service team to handle more complex queries, boosting their productivity and reducing their stress levels.
So, if you want to keep your customers happy, your returns low, and your customer service team sane, it’s time to roll out those FAQ videos. Because the only thing better than having the answers, is having them on video.
4. Testimonial Videos
Testimonial videos are like your product’s own personal fan club. They’re a bunch of your satisfied customers, stepping up to the microphone and saying, “We’ve tried this, and we love it!” They’re not just saying your product is good, they’re saying it’s the Beyoncé of products – in a league of its own.
These videos are less like the stiff, formal reviews you might read on a product page, and more like a heartfelt chat with a good friend (who just can’t stop gushing about how great you are). They’re personal, they’re authentic, and they’re incredibly convincing.
But here’s the key: a good testimonial video isn’t just someone saying nice things about you. It’s a story. It’s your customer saying, “I was once like you, skeptical and unsure. But then I tried this product, and let me tell you, it’s like finding an extra fry at the bottom of the bag – it’s that good.”
Remember, a testimonial video is not a sales pitch; it’s a friend sharing their love for something great. So, let your customers do the talking, let them share their stories, and let them convince your potential customers that your product is not just good, but “I-can’t-stop-talking-about-this” good.
So, get ready to unleash your testimonial videos and let your customers become your greatest salespeople. After all, who wouldn’t want a product that’s got its own fan club? Now, if only they came with their own merch…
5. Case Studies Videos
Case study videos are like those Hollywood ‘Based on a True Story’ blockbusters – only instead of an Oscar, the end goal here is sales (although if there were Oscars for marketing, these videos would be sweeping the floor!).
Picture this: Your product or service is the Yoda to your customer’s Luke Skywalker. They’re stuck in the Death Star (a.k.a. their problem), and your product or service is the lightsaber that helps them escape unscathed. Sounds epic, right? That’s what a good case study video feels like.
These mini-documentaries don’t just tell your audience, “Hey, our product is cool.” They say, “Look at this everyday Joe who became a rockstar using our product!” They show the ‘before’ (cue ominous music), the ‘after’ (cue victory music), and the magical transformation in between (cue montage).
But remember, a case study video is not about you playing the superhero. No, no, no. It’s about your customer being the superhero and your product or service being their trusty sidekick. Your customer is Batman, and your product? It’s their Batmobile.
These videos are like a visual trip to your product’s hall of fame, showcasing the real-world impact your product can have. They’re about making your audience think, “Hey, I want to be the next success story!”
So, ready to turn your happy customers into Hollywood stars and your prospects into raving fans? Lights, camera, case study video, and…action! Just remember to thank the academy when the sales start rolling in.
6. “Not Ready to Buy” Videos
Remember that time when you walked into a store, just to browse, and the overly eager salesperson pounced on you before your foot even crossed the threshold? Makes you want to bolt for the exit, right? Now, imagine a salesperson who simply smiles, lets you explore at your own pace, and is there when you need them. Feels better, doesn’t it? That’s what “Not Yet Ready to Buy” videos are all about. They’re the chill salesperson in the world of aggressive marketing.
These videos are for those who are just dipping their toes into the water, who are intrigued but not yet ready to take the plunge. They’re about nurturing the relationship, building trust, and providing value, rather than shoving a sales pitch down their throats. They’re like a gentle nudge, not a hard push.
But here’s the fun part: making “Not Yet Ready to Buy” videos is like playing hard to get in the dating world. It’s about being intriguing, being fun, and showing them what they’re missing out on, without seeming desperate. You’re the mysterious stranger at the party who everyone wants to get to know.
These videos could be anything from educational content, industry insights, or tips and tricks. They’re about subtly showing your expertise and establishing your brand as a trusted authority. They’re about showing your audience that you’re not just there to sell; you’re there to help.
So, get ready to play the long game and reel in those customers with your irresistible charm (a.k.a. “Not Yet Ready to Buy” videos). Because remember, the best things in life are worth waiting for…or so they say!
Unleash your inner Spielberg!
So, there you have it, folks. We’ve journeyed through the cinematic landscape of brand videos, traversing the thrilling peaks of product demos, diving into the enlightening depths of FAQ videos, and even stopping to enjoy the testimonial fan club’s musical number. And that’s just the tip of the ice-berg. There are so many other types of videos to make: training videos, after sales videos, portrait videos, safety videos… the list is endless!
But if there’s one thing we’ve learned from our epic adventure, it’s this: video content isn’t just a ‘nice-to-have’ – it’s a ‘must-have’ if you want your business to soar like a rocket (with or without Elon Musk onboard).
Why settle for a lone video when you can have an entire cinematic universe? Each type of video we’ve explored today brings something unique to the table – be it brand story videos weaving the captivating tale of your brand’s journey, case study videos showcasing your customers’ triumphant sagas, or “Not Yet Ready to Buy” videos playing hard-to-get with your potential customers.
And remember, folks, this is not about following a script to the letter. It’s about experimenting, improvising, and finding what works for you.
So, what are you waiting for? It’s time to stop reading and start shooting. Unleash your inner Spielberg, embrace the magic of video, and let’s transform your business into a blockbuster. And who knows? You might just find yourself on the red carpet of success!
