Manesh Nesaratnam

Marketing Strategist & Storyteller. Founder of Catalyst Content. Transforming brands through strategic connections and compelling narratives.

Female doctor standing under a tree.

How a Medical Client Went From 500 to 15,000 Website Visitors a Month!

In the dynamic world of digital marketing, success stories often revolve around dramatic turnarounds and innovative strategies. Today, we share a tale of transformation, of SEO magic, featuring a not-for-profit organisation that revolutionised its online presence, transcending the limitations of a sluggish website to become a beacon in its sector. The Initial Challenge Our journey

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Marketing Budgets for Professional Services Companies

In the competitive landscape of professional services, whether it’s financial services, engineering consultancies, or HR services, effective branding and marketing are essential for growth and sustainability. But how much should you invest annually? There is no silver bullet answer that applies to all professional services companies. It depends on factors such as your business size,

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Joyful couple seals a financial deal with a consultant, exchanging smiles, handshakes, and gratitude for their investment, loan, or mortgage.

Why Growing a Professional Services Businesses Requires a Very Different Marketing Approach?

You instinctively know that a financial services company *probably shouldn’t be running Google shopping ads like Nike is. And you don’t need a marketing guru to tell you that it *may not be appropriate for a family lawyer to be doing TikTok videos – tempting as that may be for some of us. Professional services

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Red Wrong Way Street Sign

Flipping the Script: The SEO Foundation Mistake You’re Likely Committing

At the heart of successful digital marketing, the SEO foundation serves as a cornerstone for businesses striving to amplify their online visibility and generate organic traffic. However, amid the rush to achieve higher rankings and greater visibility, a common mistake often occurs – putting the cart before the horse. In simpler terms, many businesses dive

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