Show them who you really are.
You’re different from the competition. Prove it by telling brand stories. We’re here to help.
Articulating your competitive difference
The differentiation challenge
Most expert business owners struggle to differentiate themselves from their competitors. Here’s why.
There are heaps of other providers that offer very similar products, services and pricing models.
Everyone’s an expert
And they’ve all written the same “how to” articles targeting the same keywords that your SEO agency is advising you to go after.
Old dogs rule
You’re new. Other established players may have been around for decades. They have mature brands and a proven track record.
Talk is cheap
Your competitors all promise similar experiences. For example, “We’ll really listen to your needs”. Empty words. Customers need proof.
Solution: A Deck of Stories
Your stories. Client stories. Even cat stories!
Whether your deck is a PowerPoint presentation, downloadable PDF or landing page, storytelling is the most powerful tool small businesses can use to differentiate themselves from their competitors.
Here’s how stories help.
Best kept secret: stories boost revenue
Who needs a story deck?
While everyone needs to stand out and differentiate themselves from their competitors, some solo-entrepreneurs and businesses could benefit from a deck more than others. Here are some examples for whom we think a story deck can be super helpful.
Architects: Deep Collaborations
Other similar professionals: Business Coaches.
Real Estate Agents: Ethics & Values
Other similar professionals: Accountants
Stylists: Trust & Vulnerability
Other similar professionals: Bookkeepers
4 Coffees, 1 Deck
“Who the Deck Are You?”
Over 2 intimate coffees, we aim to get to know you and your business intimately. Over another 2 coffees we’ll curate, create and capture magic together, landing on a pitch deck that you can be proud and confident to wield.
Your story – show them how amazing you really are
Client stories – give them heroes they can relate and aspire to
Call to Actions – invite them into the story
9 – 15 slide
5 – 8 page printable /