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Buying a new business is a terrifying thing to do. You’re outlaying a large (but limited) amount of capital. And the risk of failure is real. Towards the end of last year, one of our clients (let’s call him Joe) purchased a dormant veterinary clinic in one of the Eastern Suburbs of Melbourne. The vet

Personality myopia limits the potential of a content asset. When you speak only from the standpoint of the business owner, your content only appeals to people like him / her. This is a significant limiting factor for a business\’ growth.

Treat others as you want to be treated? Not at all – please arrest this thought!! We\’ve all learned the golden rule and many of us strive to live it. But the truth is – we\’re not all wired the same! Person A and Person B may not WANT to be treated in the same way. Some people welcome criticism and others don\’t. Some want to talk it out and work through while others need space and time to reflect.

Australian small and medium businesses spend between $1,000 – $10,000 /month on SEO. Many of them see improvement in rankings and website traffic over a 6-12 month period. While that sounds excellent, is this a meaningful result for the business?

The best business owners know that if you fail to plan, you plan to fail. They are strategic. They don\’t blindly and randomly post on social media when inspiration strikes. The best business owners always have a plan.

The best businesses are constantly nurturing their leads, enriching them with value adding content. As the expert in your space, you’ve been doing this for sometime but have now run out of ideas. You’ve seen the compounding results of content marketing and your drive is strong to generate new topic ideas. You have an inner