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The best business owners know that if you fail to plan, you plan to fail. They are strategic. They don\’t blindly and randomly post on social media when inspiration strikes. The best business owners always have a plan.
The best businesses are constantly nurturing their leads, enriching them with value adding content. As the expert in your space, you’ve been doing this for sometime but have now run out of ideas. You’ve seen the compounding results of content marketing and your drive is strong to generate new topic ideas. You have an inner
LinkedIn is not just for job seekers and those looking to grow their network of professional connections. LinkedIn is a great platform for small businesses (especially owners, solo-entrepreneurs, and business development staff) to be discovered, position their brands, nurture their audiences, solidify commercial relationships, trigger referrals, engage in conversations and learn. But before audiences get
It’s hard to look your best on LinkedIn. Even if you had the budget for a photographer, being photographed can be an uncomfortable, stressful process. It can seem almost impossible to relax when you’re being scrutinised by a stranger, unnaturally lit under painfully glaring lights and being asked to “look natural”. If you want to
Here is the hard truth: Charisma in real life does NOT translate to YouTube. When the camera’s red record light comes on, I’ve seen confident, eloquent business owners suddenly shrink, shrivel and turn very awkward. Performing to the camera is by definition unnatural. It lacks the “encouragement” that comes from an organic feedback loop that
Here is the bitter truth: when you first launch your website, you are certainly NOT going to appear on page 1. Submitting your sitemap and indexing with Google will send their bots crawling, but in Google’s eyes, they have no idea if searching users will find your website relevant. Relevance is important to Google because