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At the heart of successful digital marketing, the SEO foundation serves as a cornerstone for businesses striving to amplify their online visibility and generate organic traffic. However, amid the rush to achieve higher rankings and greater visibility, a common mistake often occurs – putting the cart before the horse. In simpler terms, many businesses dive

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When it comes to SEO, many companies are fishing without a hook. There’s a crucial element missing from their SEO strategy that agencies, always in a hurry to close their retainer contracts, “forget” to tell them. Agencies often give a great deal of focus on technical elements such as site architecture, load speed, and mobile

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Do you know what Polly wants? Of course you do. How did you know? You guessed it – repetition! Cracking the code of effective marketing isn’t about shouting your message from the rooftops and hoping it sticks. It’s more like telling a joke: timing, delivery, and yes – repetition – are everything. Not the annoying

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In the grand pantheon of business strategy, the ‘one video fits all’ approach ranks right up there with the ‘let’s hope for the best’ plan. It’s about as effective as a chocolate teapot. Let’s face it, if your marketing strategy was a movie, would you want it to be a one-genre wonder or a dynamic blockbuster with a range of scenes that keep audiences on the edge of their seats?

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You know me. My mission is to connect, discover and inspire people. It’s why I’m a storyteller, why I became a filmmaker. It’s why I help brands with [what they call] “marketing.” It’s also why I started my podcast LIFT. LIFT is about uncovering inspiring stories and business/life lessons from beautiful human beings. I’m early

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Everybody is talking about it. It’s easy to think that this AI tool is the silver bullet, the game changer. The problem is that sustainable content creation is tough. And secretly we all desperately want to be saved. 🙂 But is ChatGPT our content creating saviour? Is it going to enable us to spread our digital marketing wings with confidence and see some success? Pop a panadol and read on.

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