Common “invisible” mistakes with first websites
There’s nothing wrong with buying a beautiful website off-the-shelf. But in rushing towards the expedient solution it is important to not make the common mistakes and leave your brand hamstrung. Here are some of those common “invisible” mistakes.
Me, me, me
Making the website primarily about your brand isn’t great user experience.
Poor Navigation
A lack of clear pathways can be frustrating for users and lead them to exit your website.
Content Quality
Not addressing your audiences’ needs and inconsistent messaging hampers trust building.
Websites That Connect
The purpose of a website is to help your tribe find you, build trust with them and invite them into a relationship that will benefit them. Here are some of the best practice approaches that we take.
Customers as Heroes
Customers need to be able to see themselves as the heroes of your brand story. Consistent messaging around their wants, fears and needs helps.
Easy Navigation
Good navigation allows different buyer personas the ability to intuitively find the content that is most relevant to them.
Two Call To Actions
Some visitors are ready to engage more than others. Effective websites include secondary CTAs to keep the visitors in conversation beyond their first browse.
Attractive Lead Magnet
Offering value-adding content in exchange for your visitor’s email address is a great, low-risk way to start a commercial relationship.
Integration Ready
Your website can be an essential part of a marketing and sales funnel. As such, the ability to easily integrate it with your CRM and other systems is critical.
SEO Ready
Your website needs to be beautiful both on the outside and on the inside. Clean code and “optimisability” sets you up for long term success.
Websites We’ve Helped Create
Here’s a sampling of some of the websites we’ve helped created.
Vet
Financial Services
Facilities Management
Stop wasting money by “winging it”
Even the best tactics, when disjointed from each other, will fail. Let’s streamline your brand and marketing activities!
Our Website Development Process
1
Content Creation
We help you create an intuitive, navigable architecture and then tailor your content to meet your different audiences’ wants, fears and needs.
2
Design
We help you create a look and feel that is clean, clear and authentically expresses your brand’s personality and values.
3
Development
We build your website on your platform of choice: WordPress, SquareSpace, Webflow, etc.
4
Integrate & Index
We help you connect and integrate all your tech tools to your new website. This includes Hubspot CRM and forms integration.
Drive website traffic with our SEO services
Once you’ve got a strong website with all the essential elements in place – 2 clear CTAs, a lead magnet, CRM integration, and a nurture email sequence – then you’re ready for an influx of visitors. Find out how our SEO services can give your brand visibility, generate leads and drive business growth
