How It Works
1
Network Health
A foundation of CRM contacts and social followers works as a launchpad for marketing activities.
2
Cost of Marketing
We have gone with the assumption of a basic organic content marketing campaign.
3
Conversion Rate
Actual marketing ROI is linked to the sales’ teams ability to convert the leads that marketing delivers.
4
Sale Value
The cost of the sale and the lifetime value of the customer factor into the short and long term ROI.
Here’s our Marketing ROI Calculator
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How marketing is different for professional services SMEs
Marketing for a professional services business is completely different to other business types. The intangible and “intimate” nature of the service, the “stickiness” and high customer lifetime value, and the importance of personal branding and thought leadership all necessitate a particular approach.
Stop wasting money by “winging it”
Even the best tactics, when disjointed from each other, will fail.
Let’s streamline your brand and marketing activities!