Modern website builders make it look deceptively easy. You could build your website in 24-hours on a shoestring. But this is often the least strategic pathway and can limit your business’ growth potential.
Websites and digital storefronts are visited by buyers, suppliers, tender evaluators, competitors and internal staff. Each of these audience types have opposing needs.
Also, most established businesses sell a variety of products, sometimes across multiple verticals. A messaging approach that focuses only on one segment of the market often comes at the cost of alienating other segments.
A well designed website must address this issue and strategically funnel diverse audiences accordingly.
Good SEO begins with good information architecture and “technical factors”. Getting this wrong at the beginning of your digital journey will cripple your website’s long-term ability to rise through the rankings.
Our Website Development Process
How we build it rightthe first time
We take our clients through a thorough 10-13 week development process. This collaborative journey ensures they are in control and well-accompanied along the way.
We need to intimately understand your company and the industry marketplace in which you operate.
We begin by investigating your operational structure, products / services, processes, differentiation from competitors, value proposition and growth aspirations. We then help you articulate the specific purpose of the website – why are we building it and what goals must it meet?
Parallel to this discovery of your company, we will tease out your different audiences – both internal and external. We especially focus on your various buyers and work with you to define the specific personas. We will then help you prioritise these audiences and hone in to the specific stage of the buyer journey that you are interested in.
Once we understand how your organisation’s needs meet the priority users’ needs, we will map out the structure of your website.
These needs are sometimes conflicting. Therefore, the idea here is to intuitively funnel the different audiences into pathways (or sections of your website) that contains messaging relevant to their specific needs.
Good structure contributes to smoother navigation for your audiences and lower bounce rates. This ultimately contributes to better SEO performance.
Design is subjective. In the journey to create an on-brand website, we have found it critical to shortlist the WordPress themes that are close to the brands that we work with.
Selecting the right WordPress theme with close approximations to your ideal brand colours, fonts and interactive elements on the front-end will ultimately save time and money as the design is customised on the back-end.
We have found that theme selection offers a baseline for a more collaborative design process with out clients leading to greater design control, predictability and satisfaction with the end result.
Once we understand the goals and journeys on each page, we will mock-up the elements of the pages into a wireframe. This helps us visualise how text, images, buttons, toggles and other interactive elements all work together to engage the user.
The mockup is the canvas on which content is developed. This includes actual copy and a selection of appropriate images for each page.
This stage is iterative – we will go through a 2-3 rounds of redrafting, tweaking and massaging the content until you are 100% happy with the outcome.
Once the wireframes and content are approved, we proceed to translate the design and create the website on WordPress. This sometimes involves domain and DNS management.
We encourage our clients to review their websites on diverse devices and screen sizes to ensure they are satisfied across the board. We also run tests to ensure all elements, forms and integrations are working correctly.
We have found that the best collaborations need to maintain a healthy momentum. Time-capping projects enable us to deliver the best outcomes because it empowers us to manage our workload and ensure high quality outcomes and service levels.
What if the development period extends beyond the time-cap?Manesh Nesaratnam2021-06-03T14:27:32+10:00
All good. Where clients have required extensions to the development period, we have always accommodated them. Firstly, we give advance notice leading up to the deadline. Then, a reasonable extension period is offered. After the extension period, development can continue but will be charged on an hourly basis at our base rate.