Avoid the execution trap.

“A poor strategy well executed is better than a great strategy poorly executed.”

After investing precious resources into creating a comprehensive strategy, a business can still fail to achieve results from their marketing activities. Especially if they delegate the work to an untrained in-house staff or a junior level marketing executive. Business owners that fail to recognise the value of marketing specialists will compromise their ability to unlock growth.

Some of the consequences of poor execution include:

Substandard Content

While an untrained in-house writer may be a subject matter expert and write grammatically correct English, that’s not enough. Technical correct-ness is only a small part of it. Copywriting for marketing is a very particular skill. Understanding the norms of the platforms matter, and so does the ability to switch between them. The persuasiveness of the content and the quality of the storytelling makes a big difference.

Inconsistent Momentum

In-house writers, especially if they have other responsibilities in the organisation, often do not have the creative stamina to develop content piece after content piece while keeping it fresh and inspiring. Urgent and competing responsibilities aside, they also don’t have the creative know – how to keep up the publishing momentum – so critical for winning over the different Google and social media algorithms.

Technical Limitations

There are plenty of technical short cuts that make life easy for non-marketers: visual website builders, cheap CRM systems, post-boosting ad types, etc. But what most non-marketers don’t realise is that with each shortcut there is a hidden compromise in performance! SEO penalties for the wrong website platform, send-limits for email campaigns, limited ad reach and effectiveness… These make for costly mistakes in terms of both reach and spend.

Don’t make these mistakes.

Get implementation right!

Catalyst Content only executes marketing plans for businesses with a clear strategy.

Get Strategic First!

What is Marketing Implementation?

This is where the rubber hits the road, where your marketing strategy gets turned into reality. It’s the doing. The nitty gritty. The regular activities of marketing.

The key marketing activities that we implement / execute are:

1. Content Creation

Every marketing tactic is made up of content. The campaigns we create consist of articles, social posts, email campaigns. These become the marketing assets that drive engagement, grow awareness, nurture leads and win trust.

2. Tracking & Optimisation

Continuous improvement is key. The strategy and content is never going to be perfect. Keeping a close eye on audience preferences and how the different content types are performing is critical to improve marketing ROI.

3. Operational Support

Regular meetings with your in-house sales team helps to keep the marketing initiatives on course. At these meetings we review and refine marketing deliverables, process live feedback from campaigns and identify actionable opportunities to the sales team for follow-up.

CC – What is marketing implementation 01

…the team at Catalyst have helped us transform our business. All the way from our marketing strategy, to our website migration, and content marketing/social media.

Kyle, Workplace Access

Quality content is key to marketing. Let the marketing specialists develop your content.

Talk to us!

Marketing implementation details: collaboration and deliverables

Implementation varies from company to company depending on their unique goals, capacity and timeline. The following is a guide on the common elements of a campaign with the SMEs we serve.

Campaign Deliverables

1 blog article /month
1 client story /month
1 video /month
3 – 6 social posts /month
1 – 2 general marketing emails /month
1 – 2 targeted email /month
1 – 4 SEO backlinks /month

Collaboration

1 – 2 tracking & optimisation meetings /month
1 – 2 content “download” meetings /quarter

Real results can only come when you genuinely connect with your audiences, build trust and make a meaningful value proposition. Get strategic about how you market!

Book a FREE “Hour of Power”

How our clients are winning.

Marketing campaign delivers 11x ROI in just 2 weeks and inspires vuvuzela attack

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Off-the-charts ROI – the power of a SINGLE story

A very ambitious but focused brief... 4 years ago a height safety client (let's call them Heaven for ease) came to us with a very specific request. Heaven had an existing relationship with a shopping centre ...

500 new clients in under 7 months

Buying a new business is a terrifying thing to do. You're outlaying a large (but limited) amount of capital. And the risk of failure is real. Towards the end of last year, one of our clients ...

Psssttt… Don’t tell your existing marketing company, but we LOVE talking ROI. Give us a go!

Book a FREE “Hour of Power”

Consistently good marketing execution will transform your business.

When a marketing team is consistently creating good content, regularly posting and actively engaging their audience, a powerful thing happens:

Brand recognition, familiarity

When a team’s efforts are targeted and cohesive, the right audiences will find the brand with enough frequency to say, “you guys are everywhere.” Familiarity is key to leads becoming comfortable with your brand.

Easier, quicker sales cycles

Familiarity with a brand’s messages will lead to efficiencies in the business. Sales teams will notice that it becomes easier to close a deal when the marketing team has effectively primed the leads.

Better performance, better business

A 1% difference in an email campaign’s click rates can make a big difference to the bottom line. A marketing team’s ability to extract better campaign performance will significantly and positively impact the business.

FAQs

What is the purpose of an “Hour of Power” meeting with Catalyst Content?Manesh Nesaratnam2022-11-08T09:46:50+10:00

What is the purpose of an “Hour of Power” meeting with Catalyst Content?

The goal is to help you identify what kind of marketing tactics will help you achieve your business goals.

What is an “Hour of Power”?Manesh Nesaratnam2022-11-08T09:46:03+10:00

What is an “Hour of Power”?

An “Hour of Power” is a big picture marketing meeting with an expert marketing consultant and strategist. It’ll help you take stock and move ahead on marketing with confidence.

How much is an “Hour of Power”?Manesh Nesaratnam2022-11-08T09:45:17+10:00

How much is an “Hour of Power”?

$750. But for the next 1 month we are offering it at $500 only. Don’t miss out – book now!

What will I get out of an “Hour of Power”?Manesh Nesaratnam2022-11-08T09:44:19+10:00

What will I get out of an “Hour of Power”?

Over 2 contact hours you will get expert insights and marketing advice that will save you lots of precious money and time. You will know how your marketing is performing and what strategies and tactics to execute next.

What’s the catch? What happens after the “Hour of Power”?Manesh Nesaratnam2022-11-08T09:42:50+10:00

What’s the catch? What happens after the “Hour of Power”?

The Hour of Power is designed to be high-level. Where Catalyst Content can add further value after an Hour of Power, we invite select businesses to get nitty-gritty and engage us for an Actionable Marketing Strategy. Far more value can be unlocked with this 10-week program.

What is marketing implementation?Manesh Nesaratnam2023-01-03T12:09:44+10:00

What is marketing implementation?

The execution of marketing strategy. This primarily involves the creation of marketing assets (content) and the publishing of that content on various platforms.

What marketing content does Catalyst Content create?Manesh Nesaratnam2023-01-03T12:11:42+10:00

What marketing content does Catalyst Content create?

We create articles, videos, social posts, ads, PDFs and most commonly used printable collateral.

What is a campaign?Manesh Nesaratnam2023-01-03T12:14:26+10:00

What is a campaign?

A campaign is a set of different marketing content assets (eg. a blog, a post, a video) that has a common theme or objective. A basic campaign consists of a blog article, some related social posts that link to the main article, and a marketing email that drives traffic to that article.

Why do SMEs require marketing implementation services?Manesh Nesaratnam2023-01-03T12:21:00+10:00

Why do SMEs require marketing implementation services?

It comes down to quality and consistency.

An individual marketing executive will not have the full set of skills to develop campaign content. For example, a skilled writer will not have the ability to design – and both skills are essential. Videography is also a very specific skill set. Engaging an agency (like Catalyst Content) will enable an SME to create quality content across the board.

SMEs often get their in-house talent to execute marketing on an ad-hoc basis. They often run out of steam and prioritise other work before marketing.

Does Catalyst Content assist with publishing and posting of content?Manesh Nesaratnam2023-01-03T12:30:11+10:00

Let’s Make Things Happen

It begins with a conversation. You don’t need a complete vision. Just a desire to do better.

“…the team at Catalyst have helped us transform our business. All the way from our marketing strategy, to our website migration, and content marketing/social media.”

Kyle

Workplace Access

Manesh

Marketing Strategist | Brand Storyteller

0448 081 863

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