Avoid the execution trap.
“A poor strategy well executed is better than a great strategy poorly executed.”
After investing precious resources into creating a comprehensive strategy, a business can still fail to achieve results from their marketing activities. Especially if they delegate the work to an untrained in-house staff or a junior level marketing executive. Business owners that fail to recognise the value of marketing specialists will compromise their ability to unlock growth.
Some of the consequences of poor execution include:
What is Marketing Implementation?
This is where the rubber hits the road, where your marketing strategy gets turned into reality. It’s the doing. The nitty gritty. The regular activities of marketing.
The key marketing activities that we implement / execute are:
…the team at Catalyst have helped us transform our business. All the way from our marketing strategy, to our website migration, and content marketing/social media.
Marketing implementation details: collaboration and deliverables
Implementation varies from company to company depending on their unique goals, capacity and timeline. The following is a guide on the common elements of a campaign with the SMEs we serve.
1 blog article /month
1 client story /month
1 video /month
3 – 6 social posts /month
1 – 2 general marketing emails /month
1 – 2 targeted email /month
1 – 4 SEO backlinks /month
1 – 2 tracking & optimisation meetings /month
1 – 2 content “download” meetings /quarter
How our clients are winning.
Consistently good marketing execution will transform your business.
When a marketing team is consistently creating good content, regularly posting and actively engaging their audience, a powerful thing happens:
Let’s Make Things Happen
It begins with a conversation. You don’t need a complete vision. Just a desire to do better.
“…the team at Catalyst have helped us transform our business. All the way from our marketing strategy, to our website migration, and content marketing/social media.”