Why impotent marketing hurts businesses?
Marketing without a strategy will not deliver results.
There are countless digital marketing tactics you can deploy. But not all tactics are going to work for all businesses. Google Ads, SEO, Facebook posts, TikTok videos, expertise blogs… These marketing tactics have their pros and cons depending on the needs, goals and context of the business.
There is no magic bullet marketing tactic.
Failure to get your marketing strategy right can result in these terrible consequences:
Hour of Power = Strategic Snapshot
An Hour of Power works like the emergency department of a hospital.
A business comes in bleeding marketing dollars. It’s vital life signs are weak, maybe even starting to fade. Everyone is screaming all around you, talking over each other. A thousand conflicting messages a minute. A GP is not cut out for what needs to happen – they wouldn’t know where to start looking! Neither would an anaesthetist or an oncologist – they’re pretty smart but not helpful in this scenario. But a specialist Emergency Doctor is trained for exactly this. She cuts through the noise. She’s not worried about the broken arm or the facial burns – she looks to see if the lungs are pierced or if there’s internal bleeding. She’s not concerned about wellness – it’s about survival!
Maybe we’ve taken the analogy too far. Let’s bring things back.
Essentially, an Hour of Power is designed to help you work out three things:
Your strategist: Manesh
Marketing Consultant – Brand Storyteller
My storytelling superpower began as a filmmaker. I’ve created hundreds of hours of video content and reached millions of eyeballs all around the world. I’ve shot in the desserts of the Arabian Peninsula, in pirate infested waters of South East Asia and in concrete jungles of the Pacific.
While I loved working with some big-hitting brands across Australia and the Asia Pacific, I discovered my passion was guiding small and medium businesses to better ways to tell their story. This storytelling obsession led to the creation of Catalyst Content, with an audience-focused, real-human approach to content marketing.
When I’m not weaving together stories you can find me in Hawthorn, hitting tennis balls with my Francophile daughters Ash and Serena (not their real names, of course!).
I can’t wait to meet and discover you over an “Hour of Power”. That’s why the session is free!
Let’s talk marketing ROI.
What can be achieved in an hour? Marketing clarity
What we’ll dive into…
Products and revenue model by audience
Funnel health check
Channel efficacy
High-level marketing asset audit
Key recommendations
ROI targets and projections
“I have experienced a renewed passion for the work that we undertake by going through the marketing asset audit with Manesh and now have a deeper understanding of how to better control and maximise our return on investment for our marketing spend.”
Matt Feehan, Salt Financial Group“Manesh and the team at Catalyst Content are experts in their field. They have assisted me to identify my 4 key segments and tailor my messages and stories to each client segment.”
Inbam Devadason, Precision FinancialHow being strategic has helped our clients.
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