No – you will not have any articles, social posts, graphics or videos at the end of this exercise.
The purpose of the strategy is to guide the content creation.
At the end of the strategy exercise, your business will have:
- clarity on the key messages (for both differentiation and building trust)
- clarity on the brand story (both company and client)
- clarity on what strategies to deploy
- lots of ideas of pieces of content that could be created (including topics and themes)
Upon completion of the strategy exercise, the above may be transformed into content separately.