Brand Stories

Content Creation

Great stories happen to those who can tell them.

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In-House Sales Training

Why Publish Content?

Brand Storytelling = Relationship Building

We learn from stories. They contain valuable information. The very act of giving something of value is one of the most fulfilling things you can do as a human being and as a brand.

We connect with stories. Sharing information via stories engenders gratitude, creates opportunities for values-resonance and evokes feelings of trust with your brand. Shared stories are how relationships are built.

A LinkedIn Profile on a phone screen next to a keyboard and potted plant

What Stories Should Your Business Be Telling?

Here are the 3 popular narrative themes found in most posts, images, and articles:

Expertise Stories

You are an expert in your space and have valuable know-how.

Empowering your customers with this knowledge saves them time and money. It also positions your brand as the go-to expert in the space.

This strategy increases discoverability at the top of the funnel – the Awareness stage of the buyer journey.

Evidence Stories

You’ve executed a thousand times.

Showcasing your past success stories is a great way to help potential customers envision their own future success with your brand.

This strategy helps warm leads as they research your brand – the Consideration stage of the buyer journey.

Ingredients Stories

You’ve got the secret sauce. It’s your team, your tech, your unique approach.

Celebrating what makes your brand special helps customers appreciate your differentiation and humanises your brand.

This positive-vibe strategy works best at the Consideration and Delight stages of the customer journey.

How do stories look?

We create content in all shapes and sizes

We can help your business use stories to attract, engage, nurture, convert and delight your audiences as they journey with your brand.

SEO Articles

Tell stories that add value to your audiences and present the best of your brand.

Websites

Present a digital storefront that addresses multiple buyer personas.

Email Markerting

Reach target audiences in their inboxes with personalised messages.

Customer Relationship Management

Keep track with customer interactions across your multiple channels.

Brand Development

Clarify, evolve and express the intangible elements of your identity.

Design Collateral

Create compelling, on-brand presentation decks, downloadables and more.

Social Media

Create, participate and thought-lead the conversations that matter.

Video & YouTube

Make it easy for the your audience to get to know you.

Our Process

Create & Optimise Your Content Strategically.

Consult for Clarity

We help you clarify your buyer personas, refine your messaging, prioritise the channels that matter and develop an actionable digital marketing strategy.

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Support for Success

We help you identify, consolidate and track the metrics that matter, iterate and optimise your existing content, and amplify your impact to improve marketing ROIs.

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Let’s Make Things Happen

It begins with a conversation. You don’t need a complete vision. Just a desire to do better.

“Manesh was very responsive, patient and helpful. He knew when to suggest solutions but also took our request on board. We are very happy with the finished product and would certainly recommend Manesh to others.”

Matt

Director, a Melbourne Financing Company

Manesh smiles

Manesh

Marketing Consultant  |  Brand Storyteller
0448 081 863

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