Who are you marketing to? This question is the foundation of effective marketing.
Most businesses have a few buyer personas. Each persona is a collection of common characteristics, aspirations, pain points and motivations.
We help our clients identify and flesh out the various buyer personas that engage with their businesses with specificity.
Being specific allows us to target leads with content that better resonates with them. The more in sync a business is with their audience, the better the engagement that follows.