
“SEO is superficially about keywords. We optimise for audiences.”
Manesh Nesaratnam
Owner & Strategist, Catalyst Content
A Tiny Shift in Perspective,
A Major Change in Approach
Here are 5 ways we see things differently. As a result, we approach marketing unlike any other digital agency.
Buyer Personas Evolve
But as the marketplace changes, so do your buyers. Over time, the better you understand them, the better you are able to tailor your communications to meaningfully engage them.


Long Customer Journeys
- Awareness
- Consideration
- Purchase
- Delight
- Advocacy
Trust is Earned
Leads will naturally make a purchase decision when they are confident in the brand, product and value proposition.
But, authenticity is not a messaging technique.


Giving is Receiving
When companies are short sighted, they view marketing as a cost centre and fall into the trap of rushing to extract value from the customer.
Whispering Into Noise
Your competitors are noisy.
But getting into a shouting match is not the answer. Louder isn’t always better.